Tool shelf

Resources worth keeping close.

Useful links and working materials for search visibility, publishing, and lightweight site operations.

01

Measure

See how people find the site and where useful pages need attention.

Google Search Console

Monitor search visibility, queries, indexing, and page experience.

Open resource

PageSpeed Insights

Check performance signals and get focused opportunities for improvement.

Open resource
02

Understand

Research demand, competition, and the language people use when they need help.

Ahrefs

Explore keywords, backlinks, competitors, and content opportunities.

Open resource

Rich Results Test

Validate structured data and preview how a page may appear in search.

Open resource
03

Ship

Keep publishing and hosting simple enough that the next improvement can happen quickly.

Cloudflare Pages

Deploy fast static sites with preview builds and edge delivery.

Open resource

WebAIM Contrast Checker

Check whether color choices remain readable for more people.

Open resource
A calmer workflow

Use fewer tools, with more intention.

Read the notes